Chris Westlund Bemidji, MN Minnesota Marketing

YOUR BUSINESS
SHOULD GROW
WITHOUT CHAINING
YOU TO IT.

Minnesota Marketing installs the response, follow-up, CRM, review, and reporting systems that catch more opportunities and keep the owner from becoming the system.

Get a Free Pressure Test See the Automation Suite →

Installed by Chris Westlund for owner-led businesses across Northern Minnesota. Live in 14 days.

6 years Running systems for
owner-led businesses

64+ Active websites
under management

4M+ Marketing emails
sent and measured

500+ Videos directed
and produced

The leak

You paid to win the lead. The system should take it from there.

Most owner-led businesses already generate demand. The opportunity gets lost after the call, form, or quote arrives.

Owner-led doesn't have to mean owner-dependent.

Capture every opportunity

Calls, forms, chat, and messages land in one place and receive an immediate response.

Follow up until they answer

SMS and email keep the conversation moving without relying on someone to remember.

See what is working

The pipeline and dashboard show lead sources, response time, open opportunities, and results.

The system

One connected system from first call to closed job.

The Automation Suite connects your calls, forms, texts, email, calendar, reviews, and pipeline. It responds immediately, keeps follow-up moving, and shows the owner what needs attention.

Watch it catch a lead

You're on a job. The phone rings. You can't answer.

The caller receives a text in seconds, the conversation continues, and the opportunity lands in your pipeline before you're off the ladder.

Get a Free Pressure Test

Northwoods Plumbing & Heating (218) 555-0119

Missed call · Tuesday, 7:42 AM

Hi, this is Northwoods Plumbing & Heating. Sorry we missed your call, we're out on a job. What can we help with?

Sent automatically, 9 seconds after the call

Water heater's leaking all over the basement. How soon can someone come look at it?

We can have a tech out this afternoon. What's the address and we'll get you on the schedule?

Lead captured · Estimate booked 2:30 PM

Simulated conversation. The missed-call text-back is real, and it's installed in every Automation Suite.

Automation Suite · Live in 14 days

The complete lead-handling system.

Configured for how your business actually runs, installed with you, and supported month over month. No tool pile and no unsupported handoff.

Capture: missed calls, AI receptionist, forms, chat, and one inbox
Follow up: pipeline, SMS and email sequences, reviews, and reactivation
See: lead-source tracking, owner dashboard, and monthly optimization

Scoped after the Pressure Test. Fixed scope, timeline, and investment in writing before you commit.

The Scoreboard Guarantee: 25 caught opportunities in 90 days, or month four is free.

See the Automation Suite

Separate engagement · Application only

Growth Operating Partner.

For the small roster of owners who need Chris directly involved in strategy, planning, creative direction, and the operating cadence beyond the Automation Suite.

Scheduled strategy and quarterly planning
Creative direction and priority review windows
A defined operating cadence, not unlimited access

Selective by design. Fit, scope, and availability are confirmed before an application moves forward.

Work With Chris Directly

Work you can inspect

Real businesses. Live systems. Measured outcomes.

Start with named client work you can click, then look at the numbers from live installs across the region.

Local service · Bemidji

Bemidji Glass Company

Website, local-search structure, and lead capture built around the jobs customers actually request.

Contractor · Lead generation

New Wave Demolition

Conversion-focused website, lead tracking, and paid-media readiness for a Twin Cities contractor.

Village Homes Minnesota website on desktop and mobile

Residential builder · Minnesota

Village Homes MN

A polished regional presence that makes projects, process, and the next step easy to understand.

Measured outcomes

What changed after the system went live.

Some clients remain unnamed by agreement. The baseline, timeframe, and method behind every result can be explained on a fit call.

12% → 31% close rate

A five-step follow-up cadence lifted close rate from 12% to 31% in six months, with the same lead volume, team, and prices.

Follow-up automation install Service business · Bemidji area

“Near me” calls roughly doubled

A consistent Google Business Profile cadence reached top-three map placement for roughly 70% of core service-and-town searches in six months.

Local-search operating system Service business · Northern Minnesota

~$9k/month from email

A dormant 4,200-contact retail list reached a steady 38% open rate and approximately $9,000 in monthly revenue within four months.

Email restart Regional retail · Bemidji area

See client work Get a Free Pressure Test

Best-fit businesses

Built for owner-led businesses with real lead flow.

The strongest fit is a local or regional operator with calls, forms, quotes, appointments, or repeat customers moving through the business every week. Ecommerce fits when there is a broader operating partnership, not as a stand-alone software install.

See all industries we serve

Home & Field Services Calls, estimates, appointments, and dispatch

Trades & Construction Builders, specialty trades, and contractors

B2B Supply & Equipment Distribution, rental, and quote-driven sales

Regional Retail Local stores, repeat buyers, and customer lists

Multi-Location Operators Shared reporting with local accountability

Operational Ecommerce Established brands needing systems beyond a storefront

Chris Westlund ice diving with the Lakes Area Dive Team, and the LADT sheriff dive boat on a northern Minnesota lake

Lakes Area Dive Team · Northern Minnesota

About Chris

Six years running Minnesota Marketing. Built to show up when it counts.

I'm the training officer for the Lakes Area Dive Team, supporting search-and-recovery work across Cass, Hubbard, and Beltrami counties. I can take that call because Minnesota Marketing runs on the same systems we install for clients: leads get caught, follow-up runs, and the dashboard shows what actually needs a human decision.

I'm based in Bemidji and keep the roster intentionally small. The owners I work best with want to protect their customers, staff, families, and time while building something durable. If that sounds like you, we'll work well together.

HighLevel CRM Automation Email / SMS Paid Media Shopify

Read the full story

Find out where your business is losing leads.

In 20 minutes, we'll map how leads enter, where follow-up breaks, and what should be fixed first. The report is yours whether or not we work together.