Chris Westlund · Minnesota Marketing

Hi, I'm Chris. I make local businesses easier to find, faster to respond, and harder to forget.

Hands-on marketing partner for a small list of Upper Midwest clients across Minnesota, Wisconsin, California, and Alaska — and the operator behind Delta, the productized system that scales the same playbook to businesses I can't take on directly. The Greek letter for change. The kind your business can actually feel.

Book a 20-Minute Call See how we'd work together →

Currently supporting $60M+ in client revenue across active engagements. Inner Circle is small on purpose.

A quick intro · 90 seconds

$60M+Client revenue currently supported

4M+Marketing emails sent (90% pre-AI, by hand)

500+Pieces of video directed & produced

20Websites built from scratch (36 under management)

Two ways we can work together

Pick the door that fits where your business actually is.

Most businesses don't need a fractional marketing leader sitting next to them. They need the leak fixed — fast, professionally, without adding chaos. Some businesses do need that deeper engagement. I built two clean paths so the right one is obvious before we ever get on the phone.

Inner Circle · Application only

Work with me directly.

Hands-on partnership where I become a real part of how your business grows. Strategy, marketing direction, sales-funnel architecture, content production, paid media, email — whatever the business needs, run by me.

Consulting & marketing strategy
Website design & conversion-rate optimization
Sales funnel development & lead generation
Video direction & production
Social, Google, and email — owned end-to-end

Limited slots. Near-zero churn means I can't predict openings. Apply to be considered for the next slot.

See if we're a fit

Delta · Available now

Install the system I run for them.

The productized version of the playbook. The modern lead-handling, follow-up, review, and automation stack — installed in 14 days, supported by my team, built so the leak stops without taking a slot on my Inner Circle calendar. You still get me. You just don't have to pay me to run the day-to-day.

AI receptionist + missed-call text-back
Website chat widget + unified inbox
Review request automation
CRM pipeline + automated follow-up
Optional add-ons: welcome sequence, reactivation, local ads

Live in 14 days · $397/mo + setup

Explore Delta

Why this exists

Most businesses don't need an agency. They need the leak fixed.

Non-existent follow-up, lack of visibility in the sales process, and lack of internal direction lead to great customers falling out of the cycle before your business gets a shot at them. You paid to get them. Why are we paying to lose them too?

Most owners I talk to have a working version of the front of their funnel — referrals, ads, a website that gets traffic. The leak is in what happens next. Calls go to voicemail. Web leads sit until tomorrow morning. Reviews get earned and never asked for. Quotes go quiet. Follow-up lives in someone's head.

Delta solves that. It's not a course, it's not a coaching program, and it's not advice in a PDF. It's the lead-handling system I've built and refined over six years — productized so a local operator can install it without taking a slot on my Inner Circle calendar. It's like a recipe. You don't have to invent it. You don't have to figure out which tools to buy. You plug in the winning strategies that have already worked for the businesses I'm running today, and the leaks close.

And you still get me. The same operator behind the Inner Circle work is the operator behind Delta. The team supporting it was trained by me. The systems being installed were proven by me. The difference is the depth of engagement — not the depth of experience.

Delta · what it does

Capture every lead. Respond instantly. Earn every review. Follow up automatically.

The four leaks that quietly cost local businesses the most revenue in 2026 — closed by a system that runs in the background of your real work, supported by a real team, built specifically for owner-led operations.

Capture every lead.

AI receptionist on the phone, web chat on the site, missed-call text-back on every dropped call. The lead gets caught regardless of where it came from.

Respond instantly.

Auto-replies in under 30 seconds — long before the customer calls the next company on Google. Live human handoff for anything that needs it.

Earn every review.

Every completed job triggers a polite, on-brand review request from your business. Happy customers go straight to Google. Unhappy ones get a private channel.

Follow up automatically.

Quotes that go quiet, customers gone dormant, seasonal nudges. Sequences that sound like you, sent without you having to remember.

See Delta in detail

Selected work

Real businesses. Real revenue. Live URLs.

A peek at the portfolio — eCommerce brands at scale, local service operators, ongoing marketing partnerships. The work behind the work.

American Door Supply

National B2B eCommerce platform — full build & ongoing partnership

My Pets Plus

DTC pet brand — storefront, video, paid social

New Wave Demolition

Twin Cities demolition contractor — site, tracking, ad-ready

Bemidji Glass Company

Local glass & glazing — full website rebuild for local search

BCI Rentals

Equipment rental — standing ads, social & email partnership

Village Homes MN

MN homebuilder — social, email, ongoing video production

See the full portfolio

A bit more about me

Six years running Minnesota Marketing. Ten in the work before that.

Before Minnesota Marketing, I spent four years as VP of Operations for a fast-growing automotive aftermarket brand — on-screen talent, vendor and product development, and one of the early operators turning third-party creators into what's now called influencer marketing. I came out of that with a single conviction: most local businesses are losing the customers they already paid to get, and the fix is closer to a recipe than a revolution.

Read the full story