Free Lead Leak Audit · Find where your business is losing leads. Start the audit →
Chris Westlund Bemidji, MN Minnesota Marketing

STOP LOSING
LOCAL LEADS
TO SLOW
FOLLOW-UP.

Minnesota Marketing builds lead response, follow-up, review, and CRM automation systems for service businesses, retailers, and owner-led companies across Northern Minnesota. The leak isn't usually in the marketing — it's in what happens after the lead shows up.

Built by Chris Westlund in Bemidji, Minnesota for real local businesses that need practical systems, not marketing fluff.
$60M+ Client portfolio
annual revenue
4M+ Marketing emails sent
(90% pre-AI, by hand)
500+ Videos directed
& produced
36 Active websites
under management
Why this exists

Most businesses don't have a marketing problem. They have a system that leaks.

Most owners I talk to have a working version of the front of their funnel: referrals, ads, a website that gets traffic. The leak is in what happens next.

You paid to get them in the door. Why are we paying to lose them too?

Calls go to voicemail. Web leads sit until tomorrow morning. Reviews get earned but never asked for. Quotes go quiet. Follow-up lives in someone's head. None of that is a traffic problem — it's a systems problem.

I fix that. Not with a course, not with a coaching program, not with advice in a PDF. With the actual systems, built inside your actual business, backed by six years of running them in real operations across the Upper Midwest.

Marketing is mechanics. Find the weak part. Fix the restriction. Test the output. Improve the machine.

The system

One practical operating layer for the parts of the business that leak.

The Automation Suite connects your calls, forms, texts, emails, calendar, reviews, and pipeline into one practical system. When a lead comes in, the system responds, organizes, reminds, follows up, and gives you visibility — without adding staff or more manual work.

Automation Suite · Live in 14 days

What we install in your business.

The full lead-handling stack, configured for how your local business actually runs. No piecing tools together. No "here's a login, good luck." Live in 14 days, supported month over month.

  • Missed-call text-back + AI receptionist
  • Web form + chat capture, unified inbox
  • CRM pipeline, lead source tracking
  • Multi-step SMS + email follow-up sequences
  • Review request workflow + reactivation campaigns
  • Owner-facing dashboard + monthly optimization

From $497/mo · Pro tier at $1,497/mo · Growth Partner at $5,000+/mo
See the Automation Suite
Built by Chris · Not a faceless software desk

The operator behind the system.

This isn't software handed off to a faceless support team. Chris brings the strategy, automation, copy, local business context, and practical implementation needed to make the system work in the real world. If you eventually want him directly involved across the whole business, that's Growth Partner — selective by design.

  • Local business context, not generic SaaS
  • Real install support during the 14-day build
  • Monthly optimization based on what your data shows
  • Growth Partner tier for owners who want Chris on the strategy too

Selective by design. Real partnership, not software access.
Work With Chris Directly
Industries served

One operator. Ten-plus industries. All across the Upper Midwest.

I don't specialize in one vertical — I specialize in owner-led businesses that need real systems. That means I've built growth infrastructure for trades, ecommerce, service businesses, specialty retailers, contractors, and B2B suppliers. The industries are different. The problem — weak follow-up, unclear offers, scattered tools — is almost always the same.

See all industries we serve
Ecommerce DTC brands & online retail
B2B Supply Trade & wholesale distribution
Equipment Rental Regional & local operators
Pet Retail Specialty & DTC pet brands
Construction Residential builders & GCs
Glass & Glazing Specialty trades & installs
Demolition Site work & excavation
Home Services Local service operators
Regional Retail Small-town & rural stores
Garage Door Supply, install & service
Video & Content Production-led brands
Specialty Products Niche B2C & B2B brands
What clients say

Real businesses. Real outcomes. Real names.

Not cherry-picked pulls from anonymous surveys. Attributed quotes from actual clients with actual results.

Specific Result Here

[ Client quote — 2-3 sentences. Specific outcome. What changed, what improved, what it meant for the business. See asset brief in HTML comment above. ]

Client Name Business Name · City, MN
Specific Result Here

[ Client quote — 2-3 sentences. Specific outcome. What changed, what improved, what it meant for the business. See asset brief in HTML comment above. ]

Client Name Business Name · City, MN
Specific Result Here

[ Client quote — 2-3 sentences. Specific outcome. What changed, what improved, what it meant for the business. See asset brief in HTML comment above. ]

Client Name Business Name · City, MN

Asset needed: These three cards need real client testimonials before launch. Each needs: client name, business name, city, a specific result (number or concrete outcome), and a 2-3 sentence direct quote. Reach out to 3–5 clients — even a phone call works. This is the highest-ROI content gap on the page.

About Chris

Six years running Minnesota Marketing. Ten more in the work before that.

Before Minnesota Marketing, I spent four years as VP of Operations for a fast-growing automotive aftermarket brand — on-screen talent, vendor relationships, product development, and one of the early operators building what's now called influencer marketing. Those four years showed me what's possible when the right team puts the right effort in the right places.

Minnesota Marketing was built on that same operating philosophy: diagnose the bottleneck, fix what's leaking, build a machine that keeps producing. I work with real businesses — trades, ecommerce brands, service operators, regional retailers — and I bring the same hands-on mechanical instinct to their marketing systems that I'd bring to any other performance problem.

I'm based in Bemidji, in Northern Minnesota. I work across the Upper Midwest, and I don't take on more clients than I can actually serve well. That's not a marketing line — it's how I've kept near-zero churn for six years.

Meta Ads Google Ads HighLevel Shopify Klaviyo Video Production CRM Automation Email / SMS
Read the full story

Find out where your business is losing leads.

Start with a Lead Leak Audit. We'll look at how leads enter your business, where follow-up breaks down, and what should be automated first. The audit is yours to keep whether or not we ever work together. No pitch, no waste of your time or mine.

Get a Lead Leak Audit